Did they buy real estate or a database?

I’m going totally off topic here, because my topic is and always has been real estate.  Marketing it, selling it, buying it, being in the business of….

But, in a way, this is about real estate.  Internet real estate; virtual real estate I guess you could say.

I’m wondering about the continued viability of LinkedIn as a platform.  With the Microsoft takeover, will it simply be raided for it’s database and discarded as yesterdays newspaper?

I read this article, did you see it too?  The questions it raised, made me question things.

http://www.inc.com/jeff-bercovici/microsoft-linkedin-social.html?cid=em01011week24day14a

LinkedIn has launched a number of annoying, email inbox jamming and definitely failed attempts to provoke more active activity from it’s users.

The very fact that it isn’t a social platform dissuades daily use unless you are in the hiring business – precisely because that is what LinkedIn has always been about.

A business platform, designed to put businesses and prospects together.  Great for job searches and great for B2B prospecting, too.

I liked that about LinkedIn; it was all I expected from LinkedIn.  Was there something else that I missed?  I now find myself wondering about that.

When I needed to make a referral, or knew someone looking for a new job; there were all my business contacts to choose from.  Have I taken advantage of all that LinkedIn has to offer?

LinkedIn offers a unique platform, but it looks like they failed to embrace that in a meaningful way that pleased stockholders.

Will the Microsoft purchase be a good thing or negatively impact the LinkedIn experience?  Microsoft linkedin

WHAT DO YOU THINK?  WILL THE MICROSOFT ACQUISITION OF LINKEDIN AFFECT YOU AT ALL?

 

This entry was posted in Blog, Content, Marketing and tagged , , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

...what do YOU have to say about that?

  • SUBSCRIBE

    Get ideas to build your business!