Category Archives: Marketing

One hour to a more productive Real Estate work week

Being busy with the actual tasks that bring in a paycheck are naturally the main focus of any good entrepreneur.  Make no mistake, if you are a real estate agent, you are a small business owner.  You do not work for your brokerage, though it can certainly feel that way sometimes! The fact to keep in […]

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New Agents; Get a Competitive Edge to WIN LISTINGS

A large percentage of people hire the first real estate agent they come in contact with, but you definitely shouldn’t count on that to jump start your real estate career! If you are a fairly new agent you will go up against some competition for Listings and you can expect that competition to be stiff!  […]

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Gotta Follow Up; Gotta Be Different to Make an Impression

Is too much of a good thing a good thing? Yesterday I got 4 emails from Realtor friends – and sadly, they were all exactly the same.  Even had the same headline.  They were obviously “writing mill” material which held little interest for me, since I was sure no real data relevant to my local […]

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Lawful, but is it ethical?

Every industry has to deal with questions of law and issues of ethics.  Real estate is no different.  After reading a recent Realtor.com article, I found myself wondering, if a buyer can only make one offer at a time in a tight, low inventory environment, is it fair that a seller can wait and hold […]

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A Quick and Effective Way to Stay Top Of Mind with Potential Clients

When I opened an ice cream parlor in a popular tourist area that had none, simply hanging a sign out in the front of the building and an “OPEN” sign on the door brought me instant customers who wanted what I had to offer.  Hopscotch gained instant popularity. Wouldn’t it be lovely if selling real […]

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OPEN & FAIR…OR UNFAIR REAL ESTATE PRACTICE?

Part of the accepted process of purchasing real estate has been protecting a seller’s right to obtain the highest and best offer to sell their property. As a buyer, you are informed when competing offers are submitted, but you don’t know what the other offer contains as far as price and terms. One company thinks […]

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Call me crazy; but this really got me thinking!

Contemplating the excessive glut of input online, I was trying to think of ways to rise above the noise and stand out to my target audience.  Have you spent any time thinking about how to do that?  It doesn’t matter what type of business you’re in ( I write content for websites, BTW) the competition […]

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Did they buy real estate or a database?

I’m going totally off topic here, because my topic is and always has been real estate.  Marketing it, selling it, buying it, being in the business of…. But, in a way, this is about real estate.  Internet real estate; virtual real estate I guess you could say. I’m wondering about the continued viability of LinkedIn […]

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CONVERT THOSE LANDING PAGE LEADS!

You already know over 90% of consumers that have any interest in engaging in the buying or selling of real estate begin alone on the internet.  You also know that prospecting successfully for these consumers is a highly prized art form. AND you know that even if you generate thousands of leads, they are worthless […]

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Socializing Public Remarks

Think about the first or maybe the second thing an agent hands to a client when they are showing a home?  That MLS sheet.  A nice picture of the house they are standing in front of, a few boxes ticked off about what rooms the home has, what year it was built…the usual. What’s usually […]

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