Category Archives: Marketing

3 Steps to your best Real Estate Elevator Pitch

Have you ever wished you had a stunningly memorable answer to that network event question “What do you do?” What you’re looking for is referred to as an Elevator Pitch; that 3-5 sentences that goes so far beyond “I’m in real estate” – *yawn* – that it could actually result in success at a network event like […]

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Making your Real Estate sniffer, happier :)

You can focus on the things that annoy you.  You can focus on the things you have no control over. OR….. You can grab hold of what will accomplish what you really want in your business. Yep – it really is that simple, I promise. Zillow has really dug a deep toe hold in the […]

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the secret to succeeding in real estate

 Fresh New Year, fresh new resolutions and time for a good look at our Business Plan to make sure we are still on track. Don’t have a Business Plan?  Then it’s definitely time you get one!  There are plenty of templates available.  Here’s one: There’s three things that usually happen with our New Years Resolutions: […]

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“I sell used homes”

When I was actively selling real estate I admit that there were times I blew the possibility of business because of FEAR.  I look back now and have to wonder, what was I so afraid of? I was either afraid to confront a client with the truth that the offer they wanted to make on a […]

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Do Real Estate Agents really NEED a website?

That was the question put forth on a recent discussion thread I was involved with in a LinkedIn Group. The agents reasoning was sound; on first hearing.  With all the big online search engines supplying opportunity for profiles and contact information free of charge for the most part, did an agent really NEED to spend […]

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Business Building Tip for Real Estate & other Sales Professionals

As a sales professional, have you ever found the “leads groups” of your local area, such as the Chamber of Commerce and other business groups, so stuffed by sales people that you couldn’t find a group to join? Or what about finding a group where you were the exclusive Real Estate professional, and then discovering […]

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Top 2 DAILY ACTIVITIES of Successful Real Estate Agents

1. Marketing with Follow through 2. Follow up with Follow through

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Real Estate’s 11th Commandment

In the Real Estate profession there are generally top ten activities you must be engaged in that allow growth and sustainability. In no particular order the top ten probably look at lot like this: Marketing; because if we aren’t generating leads, we aren’t really in business at all Consistency; in our marketing efforts, our continuing education, the […]

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“Goodmorning Owner; this is your house speaking!”

Homes of the future are here now!  Imagine opening your eyes and while you are still stretching yourself awake, the coffee begins to brew, and after a good morning greeting the news headlines are read to you in soft tones while lights come on in the kitchen and the temperature in the house adjusts to a […]

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When the arrow points down, a GREAT Realtor kicks it up another notch!

The NAR figures are out, and the PENDING HOME SALES are down an average of 7.2% over this time last year.  Real Estate professionals are experiencing several reactions.  How are you handling this news?  You could: PANIC and go look for a new job IGNORE the numbers and keep slogging along with your head in […]

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