You already know over 90% of consumers that have any interest in engaging in the buying or selling of real estate begin alone on the internet. You also know that prospecting successfully for these consumers is a highly prized art form.
AND you know that even if you generate thousands of leads, they are worthless until you convert them.
Follow up is the #1 conversion secret. HUGE percentages of online leads DON’T want to buy or sell – RIGHT NOW – but they do 12 – 24 months from now. Most agents give up on follow up within 3-6 months and then insist online leads are worthless. But once you start converting those a year or more out, steady business is all yours.
The buying and selling consumer has turned to the internet almost exclusively to begin the process; searching, researching and gathering data to make their decision without ever speaking to a live human being except online about:
- WHEN to bring an agent on board
- WHO to work with
- HOW to best accomplish their desired outcomes
Agent input is limited to a sound bite at best, an engaging graphic or video clip at most. Soliciting these interested parties and converting them to actual clients is a captivating concern to every agent who has made prospecting a daily part of their lives.
Online lead generation never sleeps, but works on your behalf 24/7 and will yield results – when done correctly.
THE BEST CONVERSION TACTIC?
It’s simple. It’s straight forward and just 2 steps to success – but it isn’t easy.
#1 – DON’T GIVE UP TOO SOON!
#2 – CREATE GREAT LANDING PAGES
Landing pages are one of the most important aspects of your prospecting effort. If they aren’t they certainly should be! Separate from that perfect website you have set up to meet every conceivable request an online visitor might make of you through your web proxy; landing pages have one purpose.
Separate from that perfect website you have set up to meet every conceivable request an online visitor might make of you through your web proxy; landing pages have one purpose.
CAPTURE LEAD CONTACT INFORMATION
While all of your online presence is working hard for you, putting you out there, telling your story, generating sponsored posts on Facebook and tweeting your heart out about local events to get the attention of some portion of this large online population, the landing page is razor focused on this one important task.
GET FOLLOW-UP CONTACT DATA
Once you manage to get people to your landing page the job is not done. Converting from visitor to client requires you end up with their contact information.
You cannot cross your fingers and hope they contact you directly. 99.9% of them WILL NOT.
Therefore, you must be able to contact them to continue the cycle until you are able to complete it with a converted client.
It all starts with designing a landing page:
Create a compelling landing page that captures contact data then follow up, follow up and follow up until that maybe becomes a yes!