highlighting LinkedIn Discussion Articles


I saw two fascinating things this morning, and am not sure if they struck me because they so completely contradicted all the “best practices” I’ve ever seen taught about Social Media, or if they caught my attention so completely because I was awake at 3am. They were both linked from discussions on LinkedIn.

Let me tell you what I saw then you tell me what you think, ok?

First there was yet another article about what to do and not to do on LinkedIn.
It wasn’t well written.
It had no new information and it wasn’t presented in anything that could remotely be mistaken for an exciting manner.
It had grammatical errors (plural) and it had plenty of spelling errors to distract you from the grammar.
The layout was a standard list format.
No, I’m not going to link the article, because that would be rude, and rude is not okay.


It had attracted attention. Halfway into the first sentence I normally would have stopped reading. But there was a little box showing there were quite a number of comments about this blog article. So I kept reading, expecting something at any moment. “Something” never materialized, but there they were at the end.

COMMENTS. Manna to a blogger.

With all vulnerability at this moment I admit, I was jealous. This poorly written and very boring article had attracted more comments than some of my best articles on their best day. WHY?!? Would anyone care to venture a guess??

Then a second article caught my attention. Real Estate is one of my passions, and this was an article about two high school friends who had grown up and gone their separate ways.  Each had pursued a career in real estate and now they had reunited in their hometown and opened a real estate brokerage.

How quaint!  How boring!

The article revealed nothing special about them or the brokerage they’d opened. Standard, run of the mill stuff and in fact another very boring article.
Even the picture accompanying the post offended every sensible thing I’ve ever learned about grabbing attention in media, social or otherwise. The colors were dull, the subjects were dull and the camera angle and lighting were dull. There had been no attempt that I could see at all to “spruce up” for this photo opp.
Yet here again, BUNCHES of positive comments!

In both of these cases, the content itself was DULL, the graphics were DULL, so why did I click on these articles? I am hazarding a guess that it was the same reason all those people who commented clicked on it.  And the important lesson I was reminded so eloquently of this morning by this experience.

THE HEADLINE WAS SMASHING!  Any chance that’s why you clicked on this article?

Reaching your audience with your message starts with getting the attention of the audience in the first place.  As GhostbloggerMarie, I offer Social Media Marketing Solutions for Real Estate professionals.  Take a peek HERE and HERE.  Maybe there’s something I can help you with?



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