Does it make you grin happily when someone points out your mistakes? Don’t you just LOVE being told exactly what you are doing wrong?
What?!?! you don’t love it?
No one else does, either. In fact, it is absolutely possible to be very helpful pointing out how someone can avoid mistakes by pointing out the right things to do, rather than highlighting what’s being done wrong.
We’ve all done it, myself included. We are actually trying to be helpful. I realized that the negative headlines I read on a lot of blogs DO NOT inspire me to click through to read them. Which led me to think that perhaps the negative headline is not the best way to go.
Here are the 2 MOST IMPORTANT secrets to successful blog headlines:
- BE POSITIVE
- PROVOKE EMOTION
In the blog, you may point out some mistakes that can be made and how to avoid them. But they’ll never see that if the headline puts them off and they never even read the blog.
It is also a proven fact that if you make people feel better about themselves
they will feel better about you, too. People who feel good about you are 10 times more likely to do business with you!
There are many other best practices to follow when you are blogging socially to generate leads for your real estate business. You’ll find plenty of them in these blog pages. These two secrets will get you off to a great start and are an important rule of thumb to remember for positive attention to your social marketing.
Thanks for stopping by ….. and happy blogging!
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