Tag Archives: email marketing

Gotta Follow Up; Gotta Be Different to Make an Impression

Is too much of a good thing a good thing? Yesterday I got 4 emails from Realtor friends – and sadly, they were all exactly the same.  Even had the same headline.  They were obviously “writing mill” material which held little interest for me, since I was sure no real data relevant to my local […]

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Get the “Open” in Real Estate email marketing

Without it – any email you’ve taken the time, trouble and expense to create turns out to be a complete waste of that time, trouble or expense. No one can guarantee you’ll get opens, but there are a few guidelines that can lead to much higher open rates.   The intriguing, compelling, all important SUBJECT […]

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