Tag Archives: real estate advertising

Socializing Public Remarks

Think about the first or maybe the second thing an agent hands to a client when they are showing a home?  That MLS sheet.  A nice picture of the house they are standing in front of, a few boxes ticked off about what rooms the home has, what year it was built…the usual. What’s usually […]

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the secret to succeeding in real estate

 Fresh New Year, fresh new resolutions and time for a good look at our Business Plan to make sure we are still on track. Don’t have a Business Plan?  Then it’s definitely time you get one!  There are plenty of templates available.  Here’s one: There’s three things that usually happen with our New Years Resolutions: […]

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“I sell used homes”

When I was actively selling real estate I admit that there were times I blew the possibility of business because of FEAR.  I look back now and have to wonder, what was I so afraid of? I was either afraid to confront a client with the truth that the offer they wanted to make on a […]

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Do Real Estate Agents really NEED a website?

That was the question put forth on a recent discussion thread I was involved with in a LinkedIn Group. The agents reasoning was sound; on first hearing.  With all the big online search engines supplying opportunity for profiles and contact information free of charge for the most part, did an agent really NEED to spend […]

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Real Estate’s 11th Commandment

In the Real Estate profession there are generally top ten activities you must be engaged in that allow growth and sustainability. In no particular order the top ten probably look at lot like this: Marketing; because if we aren’t generating leads, we aren’t really in business at all Consistency; in our marketing efforts, our continuing education, the […]

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Should Real Estate Agents be Blogging for Business?

Content marketing, more commonly known as “blogging” can sit on the “TO DO” list like a heavy and dreaded burden as you struggle to find time to market your real estate business while you are juggling the many demands involved in generating leads, following up on leads all while keeping your current clients satisfied! Up front […]

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Join the Real Estate 11% Club

There have been greatly exaggerated reports that all Social Marketing is dead.  The problem isn’t the marketing and the solution isn’t giving up on marketing.  Social Business advertising to the general public doesn’t work like TV ads worked.  The audience just isn’t that captive and the medium isn’t new enough to fascinate in quite the […]

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‘Positive Poison’ for Real Estate Agents

Social Media Marketing is an ideal marketplace tailor made for the real estate industry.  If I didn’t know better, I would swear a real estate investor invented it for the sole purpose of increasing their market share in any given locality.  Done well and in a low key, non pushy salesperson way, it actually produces […]

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3 Steps to Planting a Field of Leads for a Real Estate Harvest

To be a real estate agent is to be a farmer. It takes patience and perseverance to be a farmer.  A great deal of what you do doesn’t appear to be productive, at first, until certain conditions are met.  Even then, the most you see are small, very delicate shoots that may or may not […]

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Overcoming A Major Gaffe

This true story is my MOST EMBARRASSING REAL ESTATE MOMENT: I was standing in line at the grocery store waiting my turn to plop my purchases on the conveyor belt, empty my wallet like a mugging victim and rush home to thaw something in the microwave so my kids would get fed that night.  The […]

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