Tag Archives: real estate marketing

Gotta Follow Up; Gotta Be Different to Make an Impression

Is too much of a good thing a good thing? Yesterday I got 4 emails from Realtor friends – and sadly, they were all exactly the same.  Even had the same headline.  They were obviously “writing mill” material which held little interest for me, since I was sure no real data relevant to my local […]

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CONVERT THOSE LANDING PAGE LEADS!

You already know over 90% of consumers that have any interest in engaging in the buying or selling of real estate begin alone on the internet.  You also know that prospecting successfully for these consumers is a highly prized art form. AND you know that even if you generate thousands of leads, they are worthless […]

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Socializing Public Remarks

Think about the first or maybe the second thing an agent hands to a client when they are showing a home?  That MLS sheet.  A nice picture of the house they are standing in front of, a few boxes ticked off about what rooms the home has, what year it was built…the usual. What’s usually […]

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Are you Digging up ENOUGH Real Estate Clients?

Are you doing all that you can possibly do to dig up new clients on an ongoing basis so you always have fresh leads to follow up and opportunity for increasing your business? Getting referrals from friends and family is a GREAT way to build a real estate business. But what happens when there are no referral […]

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One Secret to winning the real estate listing

SET YOURSELF APART FROM THE COMPETITION Come in BOLD & courageous and immediately OWN the Sellers number one concern: COST & Outcomes You are the professional – YOU set the RIGHT PRICE! MOVE PAST THE COMMISSION SQUABBLE IMMEDIATELY by making the connection for them they won’t be able to make on their own – “this same […]

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“I sell used homes”

When I was actively selling real estate I admit that there were times I blew the possibility of business because of FEAR.  I look back now and have to wonder, what was I so afraid of? I was either afraid to confront a client with the truth that the offer they wanted to make on a […]

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Business Building Tip for Real Estate & other Sales Professionals

As a sales professional, have you ever found the “leads groups” of your local area, such as the Chamber of Commerce and other business groups, so stuffed by sales people that you couldn’t find a group to join? Or what about finding a group where you were the exclusive Real Estate professional, and then discovering […]

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Top 2 DAILY ACTIVITIES of Successful Real Estate Agents

1. Marketing with Follow through 2. Follow up with Follow through

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Real Estate’s 11th Commandment

In the Real Estate profession there are generally top ten activities you must be engaged in that allow growth and sustainability. In no particular order the top ten probably look at lot like this: Marketing; because if we aren’t generating leads, we aren’t really in business at all Consistency; in our marketing efforts, our continuing education, the […]

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When the arrow points down, a GREAT Realtor kicks it up another notch!

The NAR figures are out, and the PENDING HOME SALES are down an average of 7.2% over this time last year.  Real Estate professionals are experiencing several reactions.  How are you handling this news?  You could: PANIC and go look for a new job IGNORE the numbers and keep slogging along with your head in […]

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